Pels, Jaqueline; Kidd, Tomás Andrés - In: International Journal of Pharmaceutical and Healthcare … 9 (2015) 3, pp. 200-218
Purpose – The purpose of this paper is to develop a framework that expands business model innovation literature by including a social goal, the emerging markets (EMs) environmental characteristics and adopting a bottom-up perspective. Design/methodology/approach – This paper draws on a...