Gong, Xiaoming; Gao, Liang; Chen, Yuan; Wu, Zun - In: Journal of Modelling in Management 16 (2020) 2, pp. 527-557
Purpose: This study aims to model collaborative product development (CPD) among a focal firm (FF) and a fairness-concerned external partner (EP). The model is used to explore the impact of fairness concerns on revenue distributing contract and innovation efforts. The study also examines the...