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Let them talk! : managing primary and extended online brand communities for success
Noble, Charles H.; Noble, Stephanie M.; Adjei, Mavis T. - In: Business horizons 55 (2012) 5, pp. 475-483
Persistent link: https://www.econbiz.de/10009623104
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The influence of C2C communications in online brand communities on customer purchase behavior
Adjei, Mavis T.; Noble, Stephanie M.; Noble, Charles H. - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 634-653
Persistent link: https://www.econbiz.de/10008747764
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Enhancing relationships with customers through online brand communities
Adjei, Mavis T.; Noble, Charles H.; Noble, Stephanie M. - In: MIT sloan management review 53 (2011/12) 4, pp. 22-24
Persistent link: https://www.econbiz.de/10009567587
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The influence of C2C communications in online brand communities on customer purchase behavior
Adjei, Mavis T.; Noble, Stephanie M.; Noble, Charles H. - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 634-654
Persistent link: https://www.econbiz.de/10008447599
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Let them talk! Managing primary and extended online brand communities for success
Noble, Charles H.; Noble, Stephanie M.; Adjei, Mavis T. - In: Business horizons 55 (2012) 5, pp. 475-484
Persistent link: https://www.econbiz.de/10010011473
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When do relationships pay off for small retailers? : exploring targets and contexts to understand the value of relationship marketing
Adjei, Mavis T.; Griffith, David A.; Noble, Stephanie M. - In: Journal of retailing 85 (2009) 4, pp. 493-501
Persistent link: https://www.econbiz.de/10003930108
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Drivers of local merchant loyalty: Understanding the influence of gender and shopping motives
Noble, Stephanie M.; Griffith, David A.; Adjei, Mavis T. - In: Journal of retailing 82 (2006) 3, pp. 177-188
Persistent link: https://www.econbiz.de/10007279926
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When Do Relationships Pay Off for Small Retailers? Exploring Targets and Contexts to Understand the Value of Relationship Marketing
Adjei, Mavis T.; Griffith, David A.; Noble, Stephanie M. - In: Journal of retailing 85 (2009) 4, pp. 493-502
Persistent link: https://www.econbiz.de/10008889563
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Man vs machine
Powell, Adam; Noble, Charles H.; Noble, Stephanie M.; … - In: European Journal of Marketing 52 (2018) 3/4, pp. 725-757
Purpose: The purpose of this paper is to examine the use of technology in customer relationship management (CRM) support capabilities by using an environmental contingency perspective. By examining the moderating effects of micro- and macro-environmental characteristics in which CRM support...
Persistent link: https://www.econbiz.de/10012067911
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Accumulation versus instant loyalty programs : the influence of controlling policies on customers' commitments
Noble, Stephanie M.; Esmark, Carol L.; Noble, Charles H. - In: Journal of business research : JBR 67 (2014) 3, pp. 361-368
Persistent link: https://www.econbiz.de/10010245244