Ulrich, Anna Marie Dyhr; Hollensen, Svend; Boyd, Britta - In: Global Business Review 15 (2014) 3, pp. 423-445
This article explores the relevance of different entry modes for Danish exporting small and medium enterprises (SMEs). Internal and external resources that influence the choice of entry modes into the Brazil, Russia, India and China (BRIC) markets are investigated from both a resource-based view...