This paper uses a qualitative marketing research technique to explore in-depth sensory experiences, expectations, and perceptions of organic consumers when purchasing and eating organic food. Five focus-group interviews supported by semi-structured questionnaire were performed in Italy during...

This paper deals with the introduction and promotion of innovative and differentiating products in distribution places geographically far and culturally different by the country of origin/production. In an international trade context, environmental elements (e.g. the introduction of organic...

Kamut® is a registered trademark cereal (an organic crop) whose origins are much older; it has Egyptian origins and at the present time it is grown in different areas of the world (mainly in Montana and Canada), but considering the agronomic requirements of this crop, the tests in Thailand are...

The research field is marketing of quality food products for the introduction and promotion of innovative and differentiating products in distribution places far and culturally different by the country of origin/production. In an international trade context, environmental elements (e.g. the...

This paper deals with the introduction and promotion of innovative and differentiating products in distribution places geographically far and culturally different by the country of origin/production. In an international trade context, environmental elements (e.g. the introduction of organic...