CECCO, CECCO , Corrado De; CETINĂ, Iuliana; … - In: Annals of Spiru Haret University, Economic Series 1 (2010) 3, pp. 127-137
Broadly speaking, the literature on the marketing audit and marketing of services has developed on a separate track. The prerequisite for a particular framework in developing the marketing audit of services is that it does not take sufficient account on the services features, even if the...