In this study we address the following question: does friendship facilitate the adoption of a risk inherent new product? We did a validation study with a previously recorded friendship network and simulated scenario of a new energy drink. We learn that spill over effect for such a friendship...

Although studies have shown that financial incentives are effective in promoting healthy behaviors, existing interventions have focused on adults in the workforce (e.g. Kullgren et al. 2013). Given that the school environment can be an effective instrument for behavior change, there is a need to...

New information communication technology is a good opportunity to exchange information and to get feedback from customers shortening the traditional channel of social relationships. In different countries over the time there has been a significant growth of social interactions by social networks...

Understanding the reference potential of mavens seems to be relevant in order to comprehend the implicit economic benefits of a maven in the market place. This study shows that, apparently, maven groups can be clearly distinguished from a non-maven group on the basis of their reference power....

There has been a growing interest in the U.S. to study local and regional food systems with respect to economic, social, and enterprise development. This paper discusses a series of on-going projects funded by the USDA focusing on two aspects of the relationships between social network and food...

Obesity is still on the rise, leading to high costs for the obese individual itself but also for society. We analyze the influence of peer effects on food choices in lunchrooms with posted nutrition facts. Data were collected in a lunchroom at a large U.S. university. Groups of four patrons each...

It is a known fact that stress negatively affects food choices. Consequentially, this paper analyzes three different research questions using a sample of 330 international students in Germany. Firstly, it is observed if stress affects students’ motivations to eat, i.e. if it triggers changes...

Innovative approach is essential for a growth, but the understanding of the content of it is not unified. The term innovation itself is broad and can cover wide range of activities. The article deals with the projects promoting innovations in the rural areas of the Czech Republic (CR) financed...