Due to the importance of comparability and external validity of results, nonhypothetical experimental methods are increasingly used to elicit consumers' willingness to pay for various goods. Two of the increasingly popular preference elicitation methods are the nonhypothetical choice experiments...

Scope insensitivity is a popular anomaly in many valuation studies. Although scope insensitivity is a problem that may be present in any valuation method, most previous literature has focused on evaluating scope sensitivity within the context of contingent valuation applications. Nevertheless,...

The European Union is contemplating making the provision of nutritional labels in food products mandatory. Using data collected from food shoppers, we assessed consumers' valuation of nutritional labels by analysing their willingness to pay a premium for a box of cookies with a nutritional...