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In 2003, the alcohol beverage industry spent more than $1.6 billion on advertising, including $394 million on ads in magazines. Critics allege that these activities target adolescents. This article examines count data for alcohol ads placed in 28 magazines in 2001-03. Specifying a demand...
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This study evaluates the roles of ideology, constituency, and political party for roll-call voting in the U.S. Senate on a broad set of environmental issues. The study estimates a model of political support using voting scores from the League of Conservation Voters (LCV) for the period...
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In this paper, we study the effects of youth readership, price of advertisements, and audience size on alcohol advertising in 35 major magazines. The regressions also account for readership demographics (adult reader age, income, gender, race), magazine characteristics (newsstand sales, number...
Persistent link: https://www.econbiz.de/10005689822
This chapter surveys the literatures on advertising bans and alcohol consumption or abuse, and advertising expenditures and alcohol consumption. Studies of state-level bans of billboards are examined as well as studies of international bans that cover broadcasting media. For expenditures, the...
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