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Generic advertising has been a widely-used marketing tool of many agricultural industries. The strategy has come under …
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A market orientation has been shown to lead to improved firm performance in a variety of industries (Narver and Slater, 1990; Deshpande et al., 1993). In previous research, it has been argued that performance benefits are a result of a greater awareness of the sources of value the product provides...
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This paper investigates the effects of network based individual social capital on the access of rural households to services. In the context of development economics, an innovative data collection approach is used to determine network based social capital. The approach originates from the field...
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This paper suggests an instrument that can be used by export advisors and other export development practitioners to determine whether or not food and beverage processing firms that have not yet actively exported have, in fact, a high probability of ever doing so. The instrument is developed from...
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Lessons learnt and progress achieved in a project seeking to catalyse establishment of a group, or common property, farming enterprise are reported in this article. The project concept grew from successful experiences of the farmers initiating the project in working together to address shared...
Persistent link: https://www.econbiz.de/10010923345