Purpose – The purpose of this paper is to develop a comprehensive research framework for understanding the adoption of techno‐relationship innovations. The second purpose is to examine the factors influencing the adoption of electronic customer relationship management (eCRM) applications....

Purpose – The main purpose of this paper is to provide an analytical conceptual framework to help business marketers to identify the effect of consumer's online purchase cost on a firm's performance in a dual‐channel competitive market. Design/methodology/approach – A structural model...

Purpose – This paper aims to look back at Michael Thomas' 1999 thesis regarding the impact on marketing of the information age. In his view, the information revolution of “e‐commerce” and computer‐mediated markets removes distance as a barrier between buyer and sellers, which could...

Purpose – This paper seeks to examine expansions of online brands into the offline market via brand extensions and via brand alliances. Specifically, it aims to compare the formation of reciprocal spillover effects for both strategies. Design/methodology/approach – Empirical survey data are...

Purpose – The internet has become mainstream in everyday communications and transactions. This research aims to provide a segmentation analysis for the online market based on the various uses of the internet. Design/methodology/approach – A review of the online consumer segmentation...

Purpose – In light of the growth of internet usage and its important role in the field of e‐commerce, electronic word‐of‐mouth (eWOM) has been changing people's behavior and decisions. People count on other users' opinions and information; they sometimes even make offline decisions based...

Purpose – There are two purposes of this paper: first, to analyze the effect of size and other organizational factors (IT knowledge, IT external support and the level of employees' education) on the use of e‐business; and second, to identify similarities and differences among these factors...

Purpose – The objective of this paper is to explore and determine a set of factors that are critical to the success of business‐to‐business (B2B) e‐markets in the aerospace and defence, healthcare, higher education and local government industry sectors, in order to advance our current...

Internet‐centred business models have proved to be an effective means of conducting business‐to‐business (B2B) commerce in many industry sectors. As an interactive and instantaneous medium, the Internet provides firms with a new platform – commonly referred to as electronic marketplaces...

Examines whether business really is undergoing a revolution or just the latest in a series of incremental changes with the universal and seemingly exponential spread of Internet technology. While it is tempting to regard the Internet as a unique challenge through its dual role as a driver of...