It has often been alleged that alcoholic beverage manufacturers disproportionately target their advertising at minors instead of at people over the age of 21. Empirical analysis presented in this article challenges that allegation; alcoholic beverage manufacturers appear to target people of...

This paper presents a synthesis of cigarette advertising elasticities from econometric studies for the U.S. (25 studies) and other countries (13 studies). Summaries are presented for each sample using fixed- and random-effects weighted means and weighted regressions. The weighted regressions...

ThePVGO of the share prices shows the investors future hope, also the trust in the market. If the global trends are changed, then nedd to valuated the theoretical thesis by the practice. Let’s look the BSE blue chips behavior since January 2011.

The aim of this paper is to explore whether there are any differences between companies in the service sector and those in the manufacturing sector, in terms of the planning and evaluation tools employed in marketing-controlling. An overview is given, of the set of marketing tools applied by...

Plastic products are widely used in our everyday life. During the the production and use of different plastic products, adverse health effects are often arising. Styrol plays a decisive role in the good mechanical aspects and heat resistancy of ready made form pieces of unsaturated polyester...

There is a shortage of electronic, mechanical engineers and IT professionals within some segments of the Hungarian labour market. The ratio of women specialized in these fields does not reach ten percentages. There are several reasons for that, including the strong stereotypes about the...

In the context of the global financial crisis, many emerging countries experienced a significant degree of volatility in the foreign capital inflows. Sudden stops of capital inflows and increases in risk premia caused significant negative consequences to their economies. In this paper was...

Workforce movement might be a problem of every country and has negative political, social and economic consequences. Free movement of people is one of the most fundamental freedoms guaranteed by European Union law and it is a necessary precondition for building a single market. The mobility of...

This paper compares consumers' brand exploration when shopping online versus in a brick-and-mortar store. I use a new scanner dataset to compare the behavior of households shopping online and in-store at the same chain, for identical items and prices. I find that brand exploration is more...

Neuromarketing is a relatively new concept which has developed as a consequence of accepting, by an increasing number of persons, the idea that there isn’t an objective reality and that the entire world is actually inside our mind, it is the sum of our ex