This research suggests testing a model which allows comparing the answers of the older persons and the younger individuals to different advertising strategies. The results suggest that: (1) chronological age has an influence on affective and cognitive responses toward the different types of ads,...

In 1998, retirement homes and long-term care facilities housed some 480,000 people over 60. We describe the main demographic features of this population: two-thirds are widows over 75, female residents are more likely to be dependent than male. We then survey the health, income,...