Through social media, politicians can personalize their campaigns and target specific groups of voters with an unprecedented precision. We assess the effects of such political micro-targeting by exploiting daily advertising prices on Facebook during the 2016 US presidential campaign. We measure...

10.3390/g10030028

Recent developments in information and communication technologies allow candidates for office to engage in sophisticated messaging strategies to influence voter choice. We consider how access to different technologies influence the choice of policy platforms by candidates. We find that when...

Environmental pollution has led to a growing interest in protecting the environment of various stakeholder groups, especially consumers, who in their purchasing behavior point to eco-labels. The purpose of the study is to analyze consumers attitudes towards eco-labels. The direct survey method...

Marketing in public cultural institutions can be defined as a tool for achieving an organizational and creative concept that seeks to build relationships with the audience. This paper will define how public cultural institutions manage their marketing departments, with particular emphasis on the...

Advertising work meets significant challenges in terms of hiring young professionals that should properly match the job description due to the permanent progress in this field. Therefore, in spite of the academic background, the portfolio, and the training hours, young professionals need to be...

Purpose: The present paper investigates the effect of the navigation design (static or dynamic) in e-commerce. Specifically, a comparison is made of consumers from two cultures: the Dutch and the Greek. Methods: A total of 221 Dutch and Greek subjects participated in an experimental survey,...

Identifying whether hyperbolic advertising claims influence consumers is important for consumer protection, but differentiating mere "puffery" from misleading advertising is not straightforward. We conducted a pre-registered experiment to determine whether pseudo-technical advertising claims...

This paper develops a framework to systematically study how changes in market conditions affect the equilibrium inequality between heterogeneous agents. By stating our setting as a "competition for market shares", we can derive inequality predictions for vastly different competition models. This...

Die Entwicklung in der Werbebranche ist eng mit der allgemeinen Entwicklung der Wirtschaft verbunden. 2020 kam es deshalb auch dort zu einem deutlichen Umsatzeinbruch. Die Erholung nahm erst in den letzten drei Monaten deutlich an Fahrt auf. Aktuell blickt die Branche wieder merklich...