This paper analyzed the measurement and the classification of marketing capabilities of China’s agricultural science … and technology enterprises. According to the existing literatures, the scale of marketing capability is developed. With … (EFA) and the confirmatory factor analysis (CFA) were preformed. The conclusions show that marketing capabilities of China …

This article explores the dilemmas and challenges that hybrid organizations face when developing marketing strategies … transmitted through marketing strategies may even be incompatible. Dutch sheltered work companies are illustrative examples of … article theoretically identifies the challenges and dilemmas that may be involved in the marketing of these diverse activities …

analyses to conclude that self-service marketing at petrol forecourts was not yet a practical reality owing to a variety of … would require further research into the underlying attitudes towards the concept and the development of marketing strategies …

technological change that has supposed the irruption of the Internet phenomenon has affected the way of doing marketing of companies …, going on from the traditional marketing to what is named e-marketing. Later we show a censored micro-econometric model with … innovation dedicated to marketing. The final conclusion is that the expense in marketing is higher for the companies that have …

importance of branding, the brand hierarchy, the purpose of branding, and the brand-building tools used in business marketing …, India. The data was collected from the marketing manager of each sample firm through unstructured interview. Results: Some …/articles.Conclusion: Branding plays a major role in business marketing, catalyzing the process of building long-term relationships with customers …

(e.g., publicity). The effects of paid media on sales have been extensively covered in the marketing literature. The …

As a result of increased competition, accounting practitioners must develop a marketing strategy, or if they already …

Objective – Experiential Marketing may have a positive effect on both the formation of customer value and in the … generation of profits for a company.Methodology/Technique – This study examines the calculation of the Net Marketing Contribution … and 2015. This is contrary to the revenue generated through Experiential Marketing, which continued to increase from year …

Stealth marketing techniques are being driven by a growing criticism of the advertising industry, and are based on the … premise that word of mouth and peer group recommendation are the most effective promotional and marketing tools.This article … discusses stealth marketing methods used by companies to reach consumers without their motives being obvious. The authors feel …