The impact of economic recessions on business strategy and marketing has recently received increased research attention …. However, these contributions are limited, especially with respect to sports marketing businesses and those operating in … marketing businesses. Qualitative data were collected via semi-structured interviews with executives at market-leading sports …

nature and creation of trust, reciprocity, and wariness. Marketing practice is now understood to take place within a … relational marketing dynamics. Suggested reconsiderations and realignments of strategic marketing are considered. …

medium sized enterprises (SMEs) to be able to adopt the strategic marketing planning. Also, the paper aims to underline the … importance of the strategic marketing planning and the manner in which the SMEs can adopt, implement and operationalize the … strategic marketing planning instruments, whose correct understanding and usage ensure the capacity to generate competitive …

issues of consultancy support to small and medium enterprises. Displaying the virtual absence of marketing support for …

koje nosi integracija DOP-a u strateški marketing. Kako poslovne odluke donose članovi organizacije odnosno njeni …

imperative that the situation is not as hopeless as it may seem. It offers a marketing blueprint for the implementation of … satisfied. Thus the marketing model of deregulation reduces conflict situations by taking into account the needs, desires and …