The purpose of this paper is highlighting the bi-univocal relationship between the development of the Marketing Higher … Education and the design of knowledge-based economy. On one hand, marketing science needs to incorporate the principles and the … other hand, knowledge-based economy needs to incorporate marketing techniques and philosophy to enhance economic relations …

marketing. The article contributes to better understanding the processes, factors of influence and results of the organizational …

-making process of marketing managers focusing especially on local production of domestic products. …

their share. However, they are still not well examined in the marketing field. Russia is especially neglected in the … academic discussion of overall marketing strategy. Previous research indicates that the model of “Contemporary marketing … practices” (CMP) is commonly used as a classification scheme of marketing practices both in developed and developing markets …

In the last decenniums, economic literature has debated more and more vividly a new concept Management Marketing1. The … Management Marketing and Marketing Management, but also brings some information concerning other expressions linked to these two … notions, namely: management of marketing activities (or Management of marketing), marketing of management, managerial …

In the last decenniums, economic literature has debated more and more vividly a new concept Management Marketing1. The … Management Marketing and Marketing Management, but also brings some information concerning other expressions linked to these two … notions, namely: management of marketing activities (or Management of marketing), marketing of management, managerial …

marketing approaches used by companies offering mandatory car insurance services in Romania.The main conclusion of this study is … that the mandatory car insurance companies which are active in Romania make use of a tremendous number of marketing …