‐orientation. Describes the available information in child consumption, purchasing, incomes and influences, and reviews the marketing …

marketing scene, investigating possible causes of these changes. Gives on account of micro‐economic factors and their effect on …

Evaluates current evidence on contemporary gift giving, drawing some tentative marketing conclusions. Draws evidence … shopping. Looks at the role of gift giving in society while interpreting data and drawing marketing conclusions and contrasting …

Reveals that, in marketing strategy, non‐price aspects are more important to the manufacturer than pricing. Examines …

This article investigates the relative impact which marketing growth strategies have on profit performance as opposed …

Marketing education today is rather isolationist — marketing students are taught too many specialities, and they are … given to sharp a profile in marketing particulars. The interaction of the marketing function with other key functions of a … corporation is forgotten. In this article we outline the functional requirements on marketing professionals, link these …

well as some legal restrictions on marketing and advertising practices. Differences in British and American practices have …