Similar Search Results

The impact of customer perceived support on target-based customer citizenship behaviors: The mediating effects of brand reputation and satisfaction

Ali, Ahmed Hassaan Mohammed; Song, Jing; Zhang, Min - In: International Journal of Management, Economics and … 11 (2022) 2/3, pp. 140-164

leads to CCBs has remained largely understudied in service marketing literature. Moreover, the underlying mechanisms through …

Persistent link: https://www.econbiz.de/10013436702

Condiciones de omnicanalidad en un sector empresarial de Colombia

Cárdenas, Marisol Valencia; Cano, Liliana Cárdenas; … - In: Revista de Métodos Cuantitativos para la Economía y … 36 (2023), pp. 1-23

conditions linked to three components: sales channels, marketing models and the supply chain, with the transversality of …

Persistent link: https://www.econbiz.de/10014494426

Analyzing joint brand purchases by conditional restricted Boltzmann machines

Hruschka, Harald - In: Review of Managerial Science 16 (2021) 4, pp. 1117-1145

individual households. The conditional restricted Boltzmann machine includes marketing variables and household attributes as … marketing variables. The conditional restricted Boltzmann machine indicates pairwise relationships between brands that are more … possibilities for further research, such as applying the conditional restricted Boltzmann machine to other areas in marketing or …

Persistent link: https://www.econbiz.de/10014501281

An analysis of the effects of customer satisfaction and engagement on social media on repurchase intention in the hospitality industry

Majeed, Mohammed; Asare, Charles; Fatawu, Alhassan; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-19

The purpose of this quantitative-deductive paper is to explore the link amongst customer satisfaction and engagement on social media on repurchase intention in the hospitality industry. The study was conducted on social media because, it is the fastest growing media in history. Data was...

Persistent link: https://www.econbiz.de/10014505480

Smart cities marketing and its conceptual grounds

Maček, Anita; Ovin, Rasto; Starc-Peceny, Urška - In: Naše gospodarstvo / Our Economy 65 (2019) 4, pp. 110-116

role of marketing and the shift of roles in its processes in order to show the urge to become familiar with the spirit of … open innovation and rethink marketing strategy in this emerging reality. …

Persistent link: https://www.econbiz.de/10014520678

Social Media im Recruiting

Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12

Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...

Persistent link: https://www.econbiz.de/10010420382

Brand Differentiation in German Online Job Boards

Palinkas, Tami; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2014) 2/2014, pp. 39-48

The increasing overload of information that bothers people is affecting businesses on online job boards as well. Although there is no doubt about the benefits of those platforms, companies are threatened to get lost in the sheer mass of similar advertisements. Considering the background of the...

Persistent link: https://www.econbiz.de/10010420964

Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche

Maiwald, Anna; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2014) 2/2014, pp. 8-16

Die Autoren analysieren, ob ein Social Media Newsroom eine Alternative zur herkömmlichen Pressemitteilungen via Email in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via...

Persistent link: https://www.econbiz.de/10010420965

Critical Success Factors for Online-Shops of Drugstores

Svechla, Sabrina; Fischer, Jessica; Ferdinand, Hans-Michael - In: Markenbrand (2014) 2/2014, pp. 17-25

success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …-sections. Regarding the second part – consistency of the marketing strategy- it is important to initially understand consumers’ behaviour …

Persistent link: https://www.econbiz.de/10010420966

Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media

Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23

The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...

Persistent link: https://www.econbiz.de/10010420967