el Marketing, con su importancia práctica para las pequeñas empresas y negocios como fundamento de su creación, y …, en el sentido de proponer una doble perspectiva a tener en cuenta cuando se escribe sobre Marketing, la teoría y la … la primera parte del libro a exponer los conceptos y técnicas de Marketing con una visión rigurosa y asentada sobre los …

marketing. Blurring the severity definitions of "value" lead to violations of the integrity and completeness of scientific … knowledge in marketing theory. Desk research allowed to define the term "value" in marketing, as a category of marketing theory … multidisciplinary database marketing. In the work place has been defined category of "value" in marketing in relation to other …

marketing. Given the fact that this process is influenced by a diverse range of factors, it is necessary to research and report … marketing-mix tactics in accordance with specific conditions set out by the local markets. Some of the huge problems in the … transition economies are closely connected with education and practice connected to the global marketing issues. It is very …

information, free and unfiltered by other instruments or marketing activities. …

shows the existence of many problems. Mainly the problems are connected with the weak marketing and advertising national …

sophisticated demand and the changes in the process of marketing, management and application. This paper focuses on modern trends on … the tourist market and the necessity to apply the knowledge of modern management and marketing. …