This paper explores the impact of Malian migrants' Home Town Associations (HTAs) located in France on the provision of local public goods in Mali. To this end, we compute an original dataset on all the HTAs that have been created by Malian migrants in France since 1981 and geo-localize their...

Within the behavioral research in sales promotion, the product and brand usage is almost never taken into account by researchers, in spite of its relevance as a mediating variable between sales promotion and satisfaction or loyalty. This research, applied to clothing, aims at studying the direct...

In experimental data analysis, marketing researchers are used to discretize the quantitative independent variables to test for their potential moderating effect. From concrete illustrations, this article highlights the limitations of such a practice and aims at presenting the steps of a more...