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Consumer behavior models and their use by firmd

Pras, Bernard - In: Der Markt : international journal of marketing 22 (1983) 3, pp. 104-118

Persistent link: https://www.econbiz.de/10009853295

Predictive qualities of linear and nonlinear evaluation process models

Pras, Bernard - 1973

Persistent link: https://www.econbiz.de/10004849141

“It’s good.” “says who?” : the mediating role of professional legitimacy on the relationship between film-extension performance and changes in directors’ human brand identity...

Pluntz, Camille; Pras, Bernard - In: Journal of Product & Brand Management 29 (2020) 6, pp. 745-765

Purpose: Building strong human brands inscribed in social and symbolic recognition is a strategic issue for branded individuals. In the context of film director human brands, this study aims to examine the respective influences of the economic and critical performance of films, on the one hand,...

Persistent link: https://www.econbiz.de/10012278849

The customer's relative importance in the design, development and implementation of new services : an empirical investigation

Jallat, Frédéric - 1992

Persistent link: https://www.econbiz.de/10000839016

Determinants of market success for commercial movies

Choffray, Jean-Marie; Pras, Bernard - In: Der Markt : international journal of marketing 19 (1980) 1, pp. 3-13

Persistent link: https://www.econbiz.de/10001996035

Product acceptance by middlemen in export channels

Angelmar, Reinhard; Pras, Bernard - In: Journal of business research : JBR 12 (1984) 2, pp. 227-240

Persistent link: https://www.econbiz.de/10003470932

Profiling mass affluent luxury goods consumers in China : a psychographic approach

Lu, Xiao; Pras, Bernard - In: Thunderbird international business review 53 (2011) 4, pp. 435-455

Persistent link: https://www.econbiz.de/10009248009

Practices in the brand management system : identification and considerations for five business sectors

Dunes, Mathieu; Pras, Bernard - In: The journal of product & brand management 22 (2013) 7, pp. 444-461

Persistent link: https://www.econbiz.de/10010224836

Simulating in-store lighting and temperature with visual aids : methodological propositions and S-O-R effects

Decré, Gwenae͏̈lle Briand; Pras, Bernard - In: The international review of retail, distribution and … 23 (2013) 4, pp. 363-393

Persistent link: https://www.econbiz.de/10009788551

The effects of multinational and export diversification on the profit stability of U.S. corporations

Miller, Joseph C.; Pras, Bernard - In: Southern economic journal 46 (1980) 3, pp. 792-805

Persistent link: https://www.econbiz.de/10002491423