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Dossier — Entreprise et vie privée - Entreprise et vie privée. Le << privacy paradox >> et comment le dépasser

Pras, Bernard - In: Revue française de gestion : hommes et techniques (2012) 224, pp. 87-95

Persistent link: https://www.econbiz.de/10009997431

A comparison of linear and nonlinear evaluation process models

Pras, Bernard; Summers, John - In: Journal of marketing research : JMR 12 (1975) 3, pp. 276-281

Persistent link: https://www.econbiz.de/10002666892

Perceived risk and composition models for multiattribute decisions

Pras, Bernard; Summers, John O. - In: Journal of marketing research : JMR 15 (1978) 3, pp. 429-437

Persistent link: https://www.econbiz.de/10002666929

Variation du rendement des actions des firmes multinationales

Pras, Bernard; Oudet, Bruno A. - 1977

Persistent link: https://www.econbiz.de/10002666941

Dissociation of the roles of buyer, payer and consumer

Bon, Jérôme; Pras, Bernard - In: International journal of research in marketing : IJRM ; … 1 (1984) 1, pp. 7-16

Persistent link: https://www.econbiz.de/10001934068

Determinants of market success for commercial movies

Choffray, Jean-Marie; Pras, Bernard - In: Der Markt : international journal of marketing 19 (1980) 1, pp. 3-13

Persistent link: https://www.econbiz.de/10001996035

The effects of multinational and export diversification on the profit stability of U.S. corporations

Miller, Joseph C.; Pras, Bernard - In: Southern economic journal 46 (1980) 3, pp. 792-805

Persistent link: https://www.econbiz.de/10002491423

Research traditions in marketing

Laurent, Gilles - 1994

This book reviews the past twenty years of research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. In addition, careful attention has...

Persistent link: https://www.econbiz.de/10013518542

Profiling mass affluent luxury goods consumers in China : a psychographic approach

Lu, Xiao; Pras, Bernard - In: Thunderbird international business review 53 (2011) 4, pp. 435-455

Persistent link: https://www.econbiz.de/10009248009

Practices in the brand management system : identification and considerations for five business sectors

Dunes, Mathieu; Pras, Bernard - In: The journal of product & brand management 22 (2013) 7, pp. 444-461

Persistent link: https://www.econbiz.de/10010224836

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