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The american retail value proposition : crafting unique experiences at compelling prices
Murray, Kyle B. - 2016
Cover -- Copyright -- Dedication -- Brief Table of Contents -- Detailed Table of Contents -- Foreword by Bryan Pearson -- Part 1: An Introduction to the Retail Value Proposition -- 1 Crafting Value -- 2 Segmentation and Differentiation -- Part 2: The Shopping Environment -- 3 Locations and...
Persistent link: https://www.econbiz.de/10012684017
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Feeling the values : how pride and awe differentially enhance consumers' sustainable behavioral intentions
Yan, Li; Keh, Hean Tat; Murray, Kyle B. - In: Journal of the Academy of Marketing Science 52 (2024) 1, pp. 75-96
Persistent link: https://www.econbiz.de/10015047079
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Money Isn't Everything, but It Helps If It Doesn't Look Used: How the Physical Appearance of Money Influences Spending
Di Muro, Fabrizio; Noseworthy, Theodore J - In: Journal of consumer research : JCR ; an … 39 (2013) 6, pp. 1330-1342
Persistent link: https://www.econbiz.de/10010101899
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The retail value proposition : crafting unique experiences at compelling prices
Murray, Kyle Bayne - 2013
Persistent link: https://www.econbiz.de/10012677139
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The retail value proposition : crafting unique experiences at compelling prices
Murray, Kyle Bayne - 2013
Persistent link: https://www.econbiz.de/10009741510