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The Role of Arousal in Congrui...
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31
The role of network centrality in the flow of consumer influence
Lee, Seung Hwan Mark
;
Cotte, June
;
Noseworthy, Theodore J.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
1
,
pp. 66-77
Persistent link: https://www.econbiz.de/10003958602
Saved in:
32
Contrasting rule-based and similarity-based category learning : the effects of mood and prior knowledge on ambiguous categorization
Noseworthy, Theodore J.
;
Goode, Miranda R.
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 362-371
Persistent link: https://www.econbiz.de/10009259685
Saved in:
33
If you can't see the forest for the trees, you might just cut down the forest : the perils of forced choice on "seemingly" unethical decision-making
Woodburne, Michael O.
;
Noseworthy, Theodore J.
; …
- In:
Journal of business ethics : JOBE
118
(
2013
)
3
,
pp. 515-527
Persistent link: https://www.econbiz.de/10010234139
Saved in:
34
Looks interesting, but what does it do? : evaluation of incongruent product form depends on positioning
Noseworthy, Theodore J.
;
Trudel, Remi
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 1008-1019
Persistent link: https://www.econbiz.de/10010217427
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35
How context shapes category inferences and attribute preference for new ambiguous products
Noseworthy, Theodore J.
;
Wang, Juan
;
Islam, Towhidul
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 529-544
Persistent link: https://www.econbiz.de/10009682418
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36
Place the logo high or low? : using conceptual metaphors of power in packaging design
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010419891
Saved in:
37
The effects of ad context and gender on the identification of visually incongruent products
Noseworthy, Theodore J.
;
Cotte, June
;
Lee, Seung Hwan Mark
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
2
,
pp. 358-375
Persistent link: https://www.econbiz.de/10009272147
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38
Asymmetric consequences of radical innovations on category representations of competing brands
Bagga, Charan K.
;
Noseworthy, Theodore J.
;
Dawar, Niraj
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10011478802
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39
Too exciting to fail, too sincere to succeed : the effects of brand personality on sensory disconfirmation
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011521911
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40
Does dirty money influence product valuations?
Galoni, Chelsea
;
Noseworthy, Theodore J.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
2
,
pp. 304-310
Persistent link: https://www.econbiz.de/10011374506
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