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How context shapes category inferences and attribute preference for new ambiguous products

Noseworthy, Theodore J.; Wang, Juan; Islam, Towhidul - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 529-544

Persistent link: https://www.econbiz.de/10009682418

Asymmetric consequences of radical innovations on category representations of competing brands

Bagga, Charan K.; Noseworthy, Theodore J.; Dawar, Niraj - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 29-39

Persistent link: https://www.econbiz.de/10011478802

Content hungry : how the nutrition of food media influences social media engagement

Pancer, Ethan; Philp, Matthew; Poole, Maxwell; … - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 2, pp. 336-349

Persistent link: https://www.econbiz.de/10013177945

Looks interesting, but what does it do? : evaluation of incongruent product form depends on positioning

Noseworthy, Theodore J.; Trudel, Remi - In: Journal of marketing research : JMR 48 (2011) 6, pp. 1008-1019

Persistent link: https://www.econbiz.de/10010217427

Why consumers don't see the benefits of genetically modified foods, and what marketers can do about it

Hingston, Sean T.; Noseworthy, Theodore J. - In: Journal of marketing 82 (2018) 5, pp. 125-140

Persistent link: https://www.econbiz.de/10011912143

Isolated environmental cues and product efficacy penalties : the color green and eco-labels

Pancer, Ethan; McShane, Lindsay; Noseworthy, Theodore J. - In: Journal of business ethics : JOBE 143 (2017) 1, pp. 159-177

Persistent link: https://www.econbiz.de/10011754931

How inferred contagion biases dispositional judgments of others

Hingston, Sean T.; McManus, Justin F.; Noseworthy, … - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 195-206

Persistent link: https://www.econbiz.de/10011707342

The Effects of Ad Context and Gender on the Identification of Visually Incongruent Products

Noseworthy, Theodore J.; Cotte, June; Seung Hwan (Mark) Lee - In: Journal of Consumer Research 38 (2011) 2, pp. 358-358

Evidence from three experiments shows that due to superior visuo-spatial elaboration, females (relative to males) have a heightened ability to identify visually incongruent products that are promoted among competing products. Females discriminate relational information among competing...

Persistent link: https://www.econbiz.de/10009323833

From a commodity to an experience: The moderating role of thematic positioning on congruity-based product judgment

Noseworthy, Theodore J.; Finlay, Karen; Islam, Towhidul - In: Psychology & marketing 27 (2010) 5, pp. 465-487

Persistent link: https://www.econbiz.de/10008402947

How context shapes category inferences and attribute preference for new ambiguous products

Noseworthy, Theodore J.; Wang, Juan; Islam, Towhidul - In: Journal of consumer psychology : the official journal … 22 (2012) 4, pp. 529-545

Persistent link: https://www.econbiz.de/10010021675