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The role of network centrality in the flow of consumer influence
Lee, Seung Hwan Mark; Cotte, June; Noseworthy, Theodore J. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 1, pp. 66-77
Persistent link: https://www.econbiz.de/10003958602
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Contrasting rule-based and similarity-based category learning : the effects of mood and prior knowledge on ambiguous categorization
Noseworthy, Theodore J.; Goode, Miranda R. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 362-371
Persistent link: https://www.econbiz.de/10009259685
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If you can't see the forest for the trees, you might just cut down the forest : the perils of forced choice on "seemingly" unethical decision-making
Woodburne, Michael O.; Noseworthy, Theodore J.; … - In: Journal of business ethics : JOBE 118 (2013) 3, pp. 515-527
Persistent link: https://www.econbiz.de/10010234139
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Looks interesting, but what does it do? : evaluation of incongruent product form depends on positioning
Noseworthy, Theodore J.; Trudel, Remi - In: Journal of marketing research : JMR 48 (2011) 6, pp. 1008-1019
Persistent link: https://www.econbiz.de/10010217427
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How context shapes category inferences and attribute preference for new ambiguous products
Noseworthy, Theodore J.; Wang, Juan; Islam, Towhidul - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 529-544
Persistent link: https://www.econbiz.de/10009682418
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Place the logo high or low? : using conceptual metaphors of power in packaging design
Sundar, Aparna; Noseworthy, Theodore J. - In: Journal of marketing 78 (2014) 5, pp. 138-151
Persistent link: https://www.econbiz.de/10010419891
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The effects of ad context and gender on the identification of visually incongruent products
Noseworthy, Theodore J.; Cotte, June; Lee, Seung Hwan Mark - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 358-375
Persistent link: https://www.econbiz.de/10009272147
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Asymmetric consequences of radical innovations on category representations of competing brands
Bagga, Charan K.; Noseworthy, Theodore J.; Dawar, Niraj - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 29-39
Persistent link: https://www.econbiz.de/10011478802
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Too exciting to fail, too sincere to succeed : the effects of brand personality on sensory disconfirmation
Sundar, Aparna; Noseworthy, Theodore J. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 44-67
Persistent link: https://www.econbiz.de/10011521911
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Does dirty money influence product valuations?
Galoni, Chelsea; Noseworthy, Theodore J. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 2, pp. 304-310
Persistent link: https://www.econbiz.de/10011374506