We conduct three experiments in which participants in dyads choose between two restaurants, each of which is preferred by only one participant, and one participant has the power to decide which restaurant both will patronize. We find that the power to make a joint decision increases satisfaction...

Everyday, millions of decision makers receive advice from one or more sources. Although research has addressed some of the issues concerning how people take and use advice that they are given, less is known about the psychological processes that underlie decision makers' willingness to pay for...

We propose and demonstrate that although depletion of self-regulatory strength is common, it is not inevitable. Four experiments show that under certain conditions, consumers can amplify their self-regulatory strength and, as a result, increase their ability to control their behavior....

In this paper, the authors present an information processing model of self-regulation. The model predicts that consumers with an active self-regulatory goal will tend to focus on the cost (rather than the pleasure) of consumption and, as a result, they are better able to control their behavior....

This paper examines the effect of regulatory focus on consumer satisfaction. In contrast to the disconfirmation of expectations model of satisfaction, we find that, although regulatory focus does affect consumers' expectations, the effect on satisfaction cannot be explained by differences in...

This paper examines the role of electronic recommendation agents in connection with consumers' construction of preference for multi-attribute products. Based on the notion that preferences tend to be constructive, in the sense that they may be affected by characteristics of the task and...

Electronic information can easily overwhelm people with large volumes of data. An abundance of information often strains human limits: attention, memory, motivation, or other factors. In response to this challenge, software tools that assist humans in filtering and organizing information into...

While pet ownership has increased +5% between 2019 and 2022, total spending on pets has grown five times more. With 70% of U.S. households owning a pet, understanding what drives increases in pet spending is paramount for managers in the $171 billion pet care industry. We advance the hypothesis...