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CAM : a spreading activation network model of subcategory postioning when categorization uncertainty is high
Katona, Zsolt; Lajos, Joseph; Chattopadhyay, Amitava; … - 2007 - Rev.
Persistent link: https://www.econbiz.de/10003565217
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The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context
Jiang, Lan; Hoegg, Joandrea; Dahl, Darren W.; … - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 778-791
Persistent link: https://www.econbiz.de/10003945107
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Facilitating and rewarding creativity during new product development
Burroughs, James E.; Dahl, Darren W.; Moreau, C. Page; … - 2011
Persistent link: https://www.econbiz.de/10009357357
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A global brand management roadmap
Ozsomer, Aysegul; Batra, Rajeev; Chattopadhyay, Amitava; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10009552160
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Defensive reactions to slim female images in advertising : the moderating role of mode of exposure
Wan, Fang; Ansons, Tamara L.; Chattopadhyay, Amitava; … - In: Organizational behavior and human decision processes : … 120 (2013) 1, pp. 37-46
Persistent link: https://www.econbiz.de/10009717889
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Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei; Gorn, Gerald J.; Galli, Maria; … - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
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Facilitating and rewarding creativity during new product development
Burroughs, James E.; Dahl, Darren W.; Moreau, C. Page; … - In: Journal of marketing 75 (2011) 4, pp. 53-67
Persistent link: https://www.econbiz.de/10009270912
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The new emerging market multinationals : four strategies for disrupting markets and building brands
Chattopadhyay, Amitava; Batra, Rajeev - 2012
Persistent link: https://www.econbiz.de/10009565937
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The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit; Goldenberg, Jacob; Chattopadhyay, Amitava - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
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Unconscious creativity : when can unconscious thought outperform conscious thought?
Yang, Haiyang; Chattopadhyay, Amitava; Zhang, Kuangjie; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 573-581
Persistent link: https://www.econbiz.de/10009682403