Dutta, Shantanu; Narasimhan, Om; Rajiv, Surendra - In: Marketing Science 18 (1999) 4, pp. 547-568
We propose a conceptual framework—with the resource-based view (RBV) of the firm as its theoretical underpinning—to explain interfirm differences in firms' profitability in high-technology markets in terms of differences in their functional capabilities. Specifically, we suggest that...