Purpose: This paper aims to explore the characteristics (i.e. complex, specific) of destination image as perceived by visitors and non-visitors to a tourist place. Design/methodology/approach: Overall, 42 semi-structured interviews were conducted with Czech and Greek visitors and non-visitors...

City tourism has grown rapidly and spread well beyond tourist-historic cities and resorts. With a focus on city tourism themes, this book draws on original research to investigate tourism in national capitals, considering image and branding, the visitor experience, visitor markets and tourism...