Considering the essential role that country brands as tourism destinations play in generating incoming tourism, this paper reveals useful information for entities concerned with promoting a tourism-based country brand for Romania. The paper represents an exploratory research, data being...

The city of Cluj-Napoca is one of the biggest from Romania, an important academic, cultural and business centre, combine with a various tourist offer - cultural and historical monuments, a diversified portfolio of accommodation establishments, restaurants, clubs, tourist agencies and an...

In order to attract in the future a significant number of tourists, entrepreneurs from Harghita tourism should adopt strategies to develop tourism products which they should sell as they can meet the requirements of tourism market currently manifested. Marketing strategies used should be aimed...

Beyond satisfying needs, customer value is the key to establish and maintain long run relationships. Hence, providing excellent customer value as a driving force of customer relationships management performance plays a key role in gaining sustainable competitive advantage. The aim of this...

Bu calisma; turizm sektorunde, satis gelistirme faaliyetlerinin tuketici tercihlerine etkisini olcmeyi amaclamaktadir. Calisma, Antalya’dan sonra ikinci en onemli turizm merkezimiz olan Istanbul’da yapilmistir. Bu calismanin evrenini, 2010 yilinda Istanbul’a gelen yabanci turistler...

Models incorporating more realistic models of customer behavior, as customers choosing from an offer set, have recently become popular in assortment optimization and revenue management. The dynamic program for these models is intractable and approximated by a deterministic linear program called...

In this study, we demonstrate empirical evidence supporting the game theoretic argument that the presence of online reviews can curtail branded firms' quality advantage over independent firms due to signaling in experience good markets. Exploiting heterogeneous review platform penetration rates...

This paper aims to investigate the key reasons that influence the adoption of services offered by offline or online travel agencies among travelers in India. It elucidates and categorises those factors that exactly motivate the travelers towards offline and online travel agencies. The paper...

The research aim of this paper was to investigate the possibility of improving the marketing strategy for Elounda (Crete) region, as a destination for congress tourism, by examining the effects of destination’s image, destination’s personality and behavioural intentions to congress tourism...

The modulator character of the touristic product allows for a great flexibility when constituting a personalized offer. Otherwise the assembly of the touristic product can be achieved by its consumer himself. The majority of the components of the touristic product (the touristic patrimony, the...