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We consider the location problem for retail service facilities, consumer-facing storefronts that provide a service and compete with other retailers to some degree or the other. Location is one of the most important strategic decisions for a retail firm. It is a risky and often an irrevocable...
Persistent link: https://www.econbiz.de/10012836100
In a highly competitive sector such as the restaurant industry, entrepreneurs find it difficult to keep afloat as they encounter constantly changing customer tastes and preferences. Utilizing a face-to-face customer satisfaction survey of 96 customers of a Philippine resto-bar, this study...
Persistent link: https://www.econbiz.de/10012957203
This article aims to examine the contribution of Vargo and Lusch (V&L) to service-dominant logic (S-D logic) thinking from the first time it appeared until now. No previous study has specifically analyzed all contributions of V&L since the phenomenon appearance of their article about this...
Persistent link: https://www.econbiz.de/10012888446
With the increasing trend of popularity of websites and social networking sites, it is quite evident that companies need to take cautionary measures in protecting the reputations with respect to company and brands. In this process, every company should indulge in enhancing their company and...
Persistent link: https://www.econbiz.de/10012941229
The Romanian specialists and the foreign ones agree upon the fact that the Romanian tourism potential could compete with the touristic supply of any other country in the world thus significantly contributing to the income growth. As far as the internal market is concerned we can notice a...
Persistent link: https://www.econbiz.de/10012770326
Taking into consideration the fact that the tourist firms are conditioned by the effective presence of the client and that the touristic product cannot be sent to the client it is necessary a certain attraction of the touristic consumer towards the prestation and consumption spaces of the...
Persistent link: https://www.econbiz.de/10012770334
In the present competitive climate, corporate image is acknowledged as having the potential to impact on customer loyalty towards a firm. With data collected from rural tourism companies and potential customers in the sector, this study aims to throw light on the scarce literature existing about...
Persistent link: https://www.econbiz.de/10012866510
Culture is an important part of the tourism “product” and is one of the variables that can increase the attractiveness and the competitiveness of a tourism destination. Cultural tourism covers all aspects of travel and provides an opportunity for visitors to learn about a destination's...
Persistent link: https://www.econbiz.de/10013052283
Purpose. The paper seeks to formulate the leading contemporary market trends and their repercussions for a future marketing paradigm. Method. A structured mind-mapping technique, STEEP analysis matrix and the roundtable discussion were used during the workshops with tourism industries...
Persistent link: https://www.econbiz.de/10012987715
The purpose of the study is to analyse the changing role of tourism intermediaries in the distribution chain. Globalisation and the development of ICTs have undoubtedly changed both business practices and strategies as well as industry structures. They are also creating new rules governing...
Persistent link: https://www.econbiz.de/10012987716