Hussainy, Syed Karamatullah; Hakim, Syed Luqman; Khan, … - In: KASBIT Journal of Management & Social Science 7 (2014) 1, pp. 23-35
Around the world, the advertising industry has contributed many job opportunities and it creates employment for millions of people. At the same time, the messages of products, which are communicated through advertising mediums have affected the behaviors of vast number of customers. Advertisers...