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Customer satisfaction is most important to the concept of marketing with solid evidence of strategic links between overall services quality and customer satisfaction (Truch, 2006), and having a significant theoretical and practical issue for the marketers. The spirit of innumerable researches in...
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The banking sector is consolidating at an accelerating pace. Almost all banking institutions feel obliged to become larger and more powerful. One out of four mergers and acquisitions in Greece took place in the banking sector, which was also known to have been the field of great enterprise...
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