Ostapchuk, Anatolii; Karpenko, Larysa; Abuselidze, George; … - In: E3S Web of Conferences 371 (2023), pp. 1-7
attention is paid to the role of marketing research as an important stage of marketing risk analysis for the development of … effective marketing strategies. The main stages of marketing risk management are defined, which include: their analysis and … identification, qualitative and quantitative assessment, risk control, development of a set of management decisions to minimize or …