Based on the theory of Means-End Chain, this paper surveyed value cognition structure of 36 member consumers through the laddering interview. According to the survey, it made an in-depth analysis on brand positioning strategy for Lin’an Carya Cathayensis Sarg, and obtained the existing...

Lin’an City has a long history of growing, processing and selling Carya Cathayensis, a traditional special local product for which the city is well known. In recent years, Lin’an Carya Cathayensis gives full play to the industry cluster advantages and gains the reputation of...

In the context of an infinitely repeated Prisoners' Dilemma, we explore how cooperation is initiated when players communicate and coordinate through their actions. There are two types of players - patient and impatient - which are private information. An impatient type is incapable of...

The upsurge of the outward direct investment (ODI) made by the Chinese firms in recent years is one of the main concerns among academic researchers and policy consultants targeting emerging market economies. In this paper, the focus for analysis is the internationalization and ODI initiated by...

In the context of an infinitely repeated Prisoners.Dilemma, we explore how cooperation is initiated when players signal and coordinate through their actions. There are two types of players - patient and impatient - and a player's type is private information. An impatient type is incapable of...