Showing 61 - 70 of 77,196
Persistent link: https://www.econbiz.de/10014302127
We provide a novel theory of harm for resale price maintenance (RPM). In a model with two manufacturers and two retailers, we show that RPM facilitates manufacturer collusion when retailers have alternatives to selling a manufacturer's product. Because of the alternatives, manufacturers can only...
Persistent link: https://www.econbiz.de/10014394250
Persistent link: https://www.econbiz.de/10014446211
In spite of the ubiquity of seasonal and other retail “sales”, they have been curiously neglected within the marketing literature. This is most surprising, given their impact on profit‐margins, brand/store images, supplier‐retailer relationships and consumer behaviour. Since 1980, the...
Persistent link: https://www.econbiz.de/10014723189
Presents the findings of a study designed to investigate the effect of odd pricing on respondents’ purchase … chocolates) and for prices ending in the digit 9. Provides support for the assumption that odd pricing generates greater than …
Persistent link: https://www.econbiz.de/10014723244
Purpose – This paper aims to explore the applied context of grocery retail pricing practice to understand how pricing … executives approach “regular price” decision-making (as opposed to promotional pricing). The study seeks to inductively develop a … model of regular price decision-making in grocery retailing. Design/methodology/approach – The research uses an inductive …
Persistent link: https://www.econbiz.de/10014723485
Focuses on the use of short‐term price deals with regard to pricing. Introduces a set of subjective factors as …
Persistent link: https://www.econbiz.de/10014725045
Considers the main arguments on the question of the effect of the adoption of trading stamps on retail prices. Reveals from the studies that under normal conditions trading stamps are an effective and worthwhile form of promotion to the retailer and the consumer.
Persistent link: https://www.econbiz.de/10014725269
Investigates pricing behaviour in the retail grocery industry, analysing pricing at the micro level of a London … between stores on a given set of items. Examines differences in pricing between counter‐service and self‐service outlets and …
Persistent link: https://www.econbiz.de/10014725412
necessarily move towards a position where they either adopt largely explicit and rational pricing policies, or alternatively …
Persistent link: https://www.econbiz.de/10014760475