Betts, Erica J.; McGoldrick, Peter J. - In: European Journal of Marketing 30 (1996) 8, pp. 40-58
In spite of the ubiquity of seasonal and other retail “sales”, they have been curiously neglected within the marketing literature. This is most surprising, given their impact on profit‐margins, brand/store images, supplier‐retailer relationships and consumer behaviour. Since 1980, the...