Cerroni, Simone; Watson, Verity; Macdiarmid, Jennie I. - In: Bio-based and applied economics 8 (2019) 2, pp. 101-132
Consumers’ food choices often deviate from rationality. This paper explores whether deviations from rationality impact home-grown values elicited using either bid- or choice-based value elicitation techniques. The paper focuses on second-price Vickrey auctions and discrete choice experiments,...