This book describes how a deeper knowledge and understanding of cultural differences represents a meaningful and useful tool for management of companies, and in particular SMEs, in the People’s Republic of China. After introductory chapters on the internationalization of SMEs and the role...

This book provides practical frameworks for anyone hoping to become a successful global leader, and outlines the challenges that international firms face when managing across cultures. It highlights the cognitive, affective, and behavioral actions leaders can take to understand the differences...

Cover -- Title -- Copyright -- Dedication -- Contents -- Foreword -- Preface -- PART 1 Foundations of Intercultural Communication -- 1 Culture in Business Contexts -- Chapter Overview -- Learning Objective -- Key Takeaways -- Leadership Applications -- Introduction -- A Cultural Faux Pas --...