The article analyses various aspects pertaining to international marketing. In this regard the potential market entry in Morocco of a UK based electronics appliance manufacturer is analysed. The article further provides analysis of marketing planning tools such as PESTEL to identify the focal...

To what extent do financial constraints act as conditioning factors on firm productivity? Is this impact different across firm size classes and across sectors and in what way is it different? We explore these issues for Morocco. We use firm level data, taken from two surveys of the World Bank...

Solar energy market is still growing in Morocco and in other countries ar,ound the world. The development and deployment of any solar project require a prefeasibility study before the establishment of the plant. The most important parameters influencing the site selection or the project...

Clay is a local construction material used in a traditional building, it has many environmental, social and cultural benefits. The present research study focuses on improving the thermophysical properties of clay extracted from Erfoud city in the south-east of Morocco by incorporating natural...

Purpose: The main purpose of this study is to investigate the transmission mechanism of monetary policy in Morocco, taking external constraints on monetary policy into consideration. Design/methodology/approach: This study uses a structural vector autoregression model (SVAR) to examine the...

Methanization is a technology that involves complex biological reactions and it is the subject of several scientific studies. The paper aims to evaluate the effect of the combined mechanical and ultrasonic pretreatment (CMUP) on the anaerobic digestion (AD) of the household organic waste...

This paper examines the opportunity of exchange rate regime flexibilization in Morocco under the policy of capital account liberalization. Basing on our findings in Ezzahid and Maouhoub (2014), we develop a new theoretical game model with four economic agents, namely: monetary authorities,...