Purpose – This paper aims to examine competing models of the directionality of influences between customer satisfaction, affective commitment, and the customer's perceptions of risk associated with a service organization. It also aims to include the effects of a customer's prior experience...

Purpose – The paper aims to examine ways to reduce privacy risk and its effects so that adoption of e‐services can be enhanced. Design/methodology/approach – Consumers that form a viable target market for an e‐service are presented with the task of experiencing the e‐service and...

Purpose – The purpose of this paper is to explore the impact of perceived risk on the procedural rationality of the decision process rather than decision choices or outcomes. The moderating roles of attainment discrepancy and organizational slack are also explored. Design/methodology/approach...

Purpose – The purpose of this paper is to argue that strategic responsiveness is of paramount importance for effective risk management outcomes and to introduce an empirical study to demonstrate this. Design/methodology/approach – Real options logic is adopted to explain how effective risk...

Purpose – Conventional wisdom holds that the difference between entrepreneurs and managers is large, while uncertainty and risk are virtually interchangeable. Uncertainty and risk are treated as separate constructs and then real‐options thinking and prospect theory are drawn upon to...

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