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WOM, eWOM and WOMachine : the evolution of consumer recommendations through a systematic review of 194 studies

Jansen, Thomas; Moura, Francisco Tigre - 2024

Recommendation-based communication plays a pivotal role in consumer choices. From human sources to electronic word of mouth or different types of recommender systems, recommendations help consumers adopt or reject leads, and can be highly beneficial for organizations. In view of its relevance...

Persistent link: https://www.econbiz.de/10014547940

Healthcare Organisations in a Global Marketplace : A Systematic Review of the Literature on Healthcare Marketing

Balogun, Babatunde - 2017

This was a systematic review to explore the nature of marketing of healthcare organisations in an international context. The objectives were to: systematically collect, document, scrutinise and critically analyse the current research literature on healthcare marketing; establish the scope of...

Persistent link: https://www.econbiz.de/10012946306

Antecedents and Consequences of Customer Experience Management- A Literature Review and Research Agenda

Fatma, Saba - 2017

Customer Experience Management (CEM) is an emerging field and as companies try new ways of understanding and managing experiences this paper provides an integrative framework of customer experience antecedents and consequences which contributes both to academic research as well as has managerial...

Persistent link: https://www.econbiz.de/10012950190

Understanding Antecedents of New Product Development Speed : A Meta-Analysis

Chen, Jiyao; Damanpour, Fariborz; Reilly, Richard R. - 2013

New product development (NPD) speed is a key component of time-based strategy, which has become increasingly important … cross-situationally consistent factors that affect NPD speed. We grouped the antecedents into four categories of strategy …-situationally consistent determinants of NPD speed than strategy and project characteristics. We also conducted subgroup analyses and found …

Persistent link: https://www.econbiz.de/10014195509

Role of Family Communications Including Parenting Styles on Consumer Socialization of Children : A Retrospective Look at Forty Years of Research

Ali, Akhter; Siraj, Sadaf - 2014

Last Forty years of research on the impact of family communications including parenting style on consumer socialization of children have yielded a remarkable set of findings. The main aim of this article is to review all these findings and evaluate what we know about children’s growth as...

Persistent link: https://www.econbiz.de/10014146176

Artificial Intelligence (AI) in Retailing- A Systematic Review and Research Agenda

S., Jayakrishnan - 2022

AI and ML are the emerging buzzwords in any industry. AI-based applications are now extensively adopted by retailers. The present study is an attempt to explore, comprehend AI, its emerging applications in Retailing and to identify the future research scope in the theme AI and Retailing. From...

Persistent link: https://www.econbiz.de/10014082351

Click-Through Rate Prediction in Online Advertising : A Literature Review

Yang, Yanwu; Zhai, Panyu - 2022

Predicting the probability that a user will click on a specific advertisement has been a prevalent issue in online advertising, attracting much research attention in the past decades. As a hot research frontier driven by industrial needs, recent years have witnessed more and more novel learning...

Persistent link: https://www.econbiz.de/10013298804

Agility in marketing : a bibliometric analysis

Thümler, Nico - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 1, pp. 173-182

Research on agility in marketing has been shaped by a great number of articles published in recent decades. My research contributes to the literature by examining the basis of different intellectual frameworks and by identifying relevant references, authors, topics, and journals for the matter....

Persistent link: https://www.econbiz.de/10014371889

A Ranking of Business Ethics Journals

McGee, Robert W. - 2022

This article partially fills the gap in the literature on the ranking of business ethics journals. It reviews past rankings and provides a more comprehensive ranking of 34 business ethics journals with the intent of making it easier for rank and tenure committees to determine the quality of...

Persistent link: https://www.econbiz.de/10014255231

Green Consumer Research : Trends and Way Forward Based on Bibliometric Analysis

Haba, Herman Fassou; Bredillet, Christophe; Dastane, Dr … - 2023

The study provides a comprehensive view of the research that has been conducted in the previous three decades on the topic of ‘green consumer’ in the marketing management domain and unravels the intellectual structure of the field along with the identification of core research gaps....

Persistent link: https://www.econbiz.de/10014256111