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Optimal Influence Strategies in Social Networks

Bilanakos, Christos - 2015

This article suggests a modeling framework to investigate the optimal strategy followed by a monopolistic firm to … are uniform, we analytically and numerically show that the firm's optimal influence strategy always involves targeting the …

Persistent link: https://www.econbiz.de/10013022636

Využitie informačných technológií pri strategickom rozhodovaní

Zagorsek, Branislav - Volkswirtschaftliche Fakultät, … - 2011

similar results with business experiments as with traditional market research methods. The strategy can be more precise …

Persistent link: https://www.econbiz.de/10011259516

MANAGEMENT OF TOURIST COMPANIES ON THE MODERN TOURIST MARKET

Cerovic, Slobodan - In: The AMFITEATRU ECONOMIC journal 8 (2006) 19, pp. 68-79

Substantial differences have characterized modern trends on the tourist market in the period before and after 1990. There is almost no country in the world that does not reckon seriously with tourism in its economic development. The modern-day tourist is an increasingly “spoiled” consumer of...

Persistent link: https://www.econbiz.de/10005220154

THE ADOPTION/ADAPTATION OF THE "SUPPLY CHAIN" CONCEPT IN ROMANIAN

Alexandra, Butilca Delia -; Lucian, Crisan Emil; Iulia, … - In: Annals of Faculty of Economics 1 (2011) 2, pp. 650-660

There are several terms used in Romanian for the English term supply chain. We have counted eleven. It has been adopted in several ways and it is perceived (adapted) in several ways in Romania. There are several causes which have determined this fact: the English terminology inconsistence...

Persistent link: https://www.econbiz.de/10009650790

MARKETING PRICING STRATEGIES USED BY THE BRANCHES OF CHAIN STORES

Štefko, Róbert; Gburová, Jaroslava; Jurková, Jana - In: Journal of Advanced Studies in Finance II (2011) 2, pp. 169-176

are strategy of main competition pricing strategy, promotional pricing strategy and discount pricing strategy. The most … used strategy in price adjustments strategies is revisiting price strategy. These strategies were identified by marketing … of pricing strategy, which is used by branches of chain stores marketing management of in area of Presov region. …

Persistent link: https://www.econbiz.de/10009653264

Attitude-Based Versus Choice-Behavior-Based Success of Brand Extensions

Rühle, Alexander; Völckner, Franziska; Sattler, Henrik - In: Schmalenbach Business Review (sbr) 64 (2012) 2, pp. 125-140

This study compares the effects of brand extension success drivers across attitude-based and choice-behavior-based measures of extension success within the FMCG sector. Previous research considers different success measures in separate studies, focusing mainly on attitude-based measures. We...

Persistent link: https://www.econbiz.de/10010548162

Perspective in conceptualizarea si implementarea managementului relatiilor cu clientii

Filip, Alina - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 2, pp. 2-10

Conceptul de management al relatiilor cu clientii (CRM) a fost intens dezbatut in literatura de management-marketing, facand obiectul unor variate definitii. Dintr-o perspectiva tehnologica, CRM descrie metodologiile si solutiile software folosite de organizatie pentru a utiliza in mod optim...

Persistent link: https://www.econbiz.de/10009246653

THE STRATEGY OF THE ORANGE MOBILE TELECOMMUNICATIONS PROVIDER TOWARDS ITS EMPLOYEES

D, Prof. Gheorghe Meghisan Ph.; D, Georgeta-Madalina … - In: Annals of University of Craiova - Economic Sciences Series 2 (2011) 39, pp. 137-140

The research regarding the strategies of the Orange Romania operator towards its employees was made between July-August 2010 at a national level, targeting the salesman and store managers of this mobile telecommunications operator. The data gathering method was questionnaire sent by post office...

Persistent link: https://www.econbiz.de/10010550626

Marketing strategies for Tourism Development in Harghita County

Simona, Nenciu Daniela - In: Ovidius University Annals, Economic Sciences Series XII (2012) 2, pp. 844-848

In order to attract in the future a significant number of tourists, entrepreneurs from Harghita tourism should adopt strategies to develop tourism products which they should sell as they can meet the requirements of tourism market currently manifested. Marketing strategies used should be aimed...

Persistent link: https://www.econbiz.de/10010838978

Competitive Strategies of Economic Enterprises

Ion, Ionescu Gr. - In: Ovidius University Annals, Economic Sciences Series XII (2012) 2, pp. 436-438

As a result of the presented material, we concluded that the firm competitional strategy of economic enterprises, it ’s …

Persistent link: https://www.econbiz.de/10010838981