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Psychological Pricing in Modern Retailing: The Case of Wine Sector in Hard-Discounter Chains of Russia

Perovic, Nikola - In: Manager Journal 4 (2014) 1, pp. 83-95

The main goal of this paper is to show if is possible to find a modern retail chain in one of the world largest economies that uses exclusively psychological pricing, as a dominant competitive advantage, in order to predominantly direct consumer behavior. Pricing, as a source of competitive...

Persistent link: https://www.econbiz.de/10011167284

PLANNING A STRATEGY FOR KEEPING THE CUSTOMERS

Radoviciu, Ruxandra - In: Annales Universitatis Apulensis Series Oeconomica 2 (2008) 10, pp. 63-63

with the businesspartners but also with their clients. The strategy for keeping the customers consists in the wholemeasures …

Persistent link: https://www.econbiz.de/10005467261

Customer Loyalty and Retention - New Trend on the Traditional/Virtual Market

Stanica, Constantin Alexandru; Mirela Catalina (Vint) Turkes - In: Knowledge Horizons - Economics 5 (2013) 4, pp. 231-234

The customer loyalty and retention was remarked and began to develop over time through different forms, since the appearance of the first forms of commerce, the barter, but experienced a dynamic climbing, and nowadays, the materiality and the expression of the word itself it’s deeper and...

Persistent link: https://www.econbiz.de/10011198576

DECISION-MAKING STRATEGIES REGARDING LOGISTICS ORGANIZATION

Olariu, Ioana - In: Studies and Scientific Researches. Economics Edition (2014) 19

In the face of higher costs of operation and increasing pressures from customers for better service, the logistics organization must adapt to meet the challenge. An understanding of the factors that make organizations effective, and a knowledge of how these factors interrelate, are the first...

Persistent link: https://www.econbiz.de/10011085423

Marketing Strategies in the On-Line Business Era

Perez-Danielescu, Dominic - In: Knowledge Horizons - Economics 6 (2014) 3, pp. 185-187

belong to- be it for various activities- irrespective of the domain-which are the subject of a new marketing strategy … digital era has already imposed an interesting target for the marketing activity field, due to some multidisciplinary research … work. Time will certainly show that an absolutely different marketing strategy will be implemented and it will require a …

Persistent link: https://www.econbiz.de/10011200139

IS THE TREASURE HUNT STRATEGY WORKING FOR COSTCO?

Corona, Ramon; Altamirano, Nelson - In: International Journal of Management and Marketing Research 3 (2010) 3, pp. 83-93

The purpose of this paper was to find out if Costcoâ€™s treasure hunt strategy was effectively attracting customers and …

Persistent link: https://www.econbiz.de/10011205655

Defining the links between retail price strategies and price tactics

Lagin, MAdelen; Gebert-Persson, Sabine - Handelns Utredningsinstitut (HUI Research) - 2015

two complex areas together, and the essence of both strategy and tactics are defined. By considering the planning horizon … for the retailer this paper further contributes by defining the links between price strategy and price tactic. The …

Persistent link: https://www.econbiz.de/10011206912

Strategic Marketing in Tourism

Muhcina, Silvia; Liviu, Brailoiu - In: Ovidius University Annals, Economic Sciences Series XII (2012) 1, pp. 1049-1051

strategy framework. …

Persistent link: https://www.econbiz.de/10010632617

Marketingul in jurnalismul sportiv actual

GHENA, Cristian - In: Romanian Statistical Review Supplement 61 (2013) 1, pp. 242-244

Nowadays we witness a huge increase in public interest towards sport and information about sport. Growing popularity of sport has attracted businessmen to this area that has become a good possibility for investments. Sport and sports journalism are representing not just social activities now,...

Persistent link: https://www.econbiz.de/10010633854

The world economic crisis – key moment for redefining the borders of financial communication

Soproni, Luminita - Volkswirtschaftliche Fakultät, … - 2011

In the last few years, both companies and financial institutions have greatly expanded the sphere and the content of the financial communication in order to meet the increasingly demanding audience and the higher legal requirements. The international financial crisis has increased the market's...

Persistent link: https://www.econbiz.de/10011258191