Diversity is an important concept in business and marketing and is utilized in campaigns to attract consumers. This study examines the level of diversity in print media that targets the niche market of gays and lesbians. Race and gender are examined to determine if, in fact, marketers are being...

This paper is interested in the consequences of the marketing function evolution on marketer’s profile. In studying representations associated to marketers in a French context, expectations for marketing and personal characteristics of marketers are discussed. Interviews and a content analysis...

This paper examines the way in which Spanish, Polish and Romanian prime time TV news programs construct the social representation about the European Union. The data used in this article are part of the international project “Media about the European Union” that aimed to map the EU...

The goal of the present paper is to evaluate the status of the protection of consumer right to information before the purchase from Romanian online stores. The perspective focuses on technical consumer goods. The research pursued two major objectives. The former consisted in analysing the...

The paper is a content analysis of speeches and interviews from 2011 and 2012, available on the web site of the National Bank of Romania (NBR). The economic crisis as a topic in speeches, the voice of NBR charged with authority and legitimacy in a choir (sometimes turning into an uproar) of...

There is an increasing use of social media on a global scale and it has been causing organizations to restructure and adjust their marketing activities. The goal of achieving a sustainable competitive advantage makes it crucial to adapt to the ever-changing trends in the market. Social media...

In recent years researchers have shown a growing interest in vertical interorganisational relations, above all in the Supply Chain. The absence of previous reviews of the literature on this topic, which would allow us to establish the key issues in Supply Chain Management, led us to analyse the...

The study aims to identify the metaphors associated with the EU in the economic press published in Romanian and Russian languages in the Republic of Moldova after signing the Association Agreement (AAs). It set out to answer the following research questions: How Moldovan economic newspapers...

The goal of the present paper is to evaluate the status of the protection of consumer right to information before the purchase from Romanian online stores. The perspective focuses on technical consumer goods. The research pursued two major objectives. The former consisted in analysing the...