Within the internal research plan of the Research Institute for Agrarian Economy and Rural Development, runs the project entitled "Marketing studies for sustainable agri-food products and consumption behavior analysis, in the European Strategy from farm to Fork objectives context". This paper...

This study objective was to highlight the importance of studying consumer behavior and set up a methodological framework for such a study with applicability in encouraging the production of protein plants in order to diversify local production. Understanding consumer behavior is an important...

Within the internal research plan of the Research Institute for Agrarian Economy and Rural Development, the project entitled "Marketing studies for sustainable agri-food products and analysis of consumption behavior, in the objectives context of the European strategy From farm to Fork (From farm...

This study objective was to highlight the importance of studying consumer behavior and set up a methodological framework for such a study with applicability in encouraging the production of protein plants in order to diversify local production. Understanding consumer behavior is an important...

Objective – The objective of this paper is to review university organ donation campaign in foreign universities and determine the potential strategies that could be adopted by our universities.Methodology/Technique – This paper is using systematic literature review to select past articles...

We run a market experiment where firms can choose not only their price but also whether to present comparable offers. They are faced with artificial demand from consumers who make mistakes when assessing the net value of products on the market. If some offers are comparable however, some savvy...

Malay Abstract: Objektif – Kertas kerja yang bersifat empirik ini membincangkan sebahagian isu yang ditinjau dalam kajian yang penulis laksanakan. Secara khusus, kertas kerja ini mengupas berhubung dengan faktor-faktor yang menentukan pemilihan makanan dalam kalangan kanak-kanak di negeri...

The current study aims to elucidate the critical importance of preemptive market exploitability as a bridging concept for solving the inconsistent findings on the role of entrepreneurial orientation in enhanced marketing performance. Rooted on the resource advantage theory of competition...

Eye-tracking technology has become increasingly popular in studying consumer behavior and decision-making as a part of the marketing research area. The paper highlights the importance of eye tracking in the study of consumer behavior including the use of eye tracking in virtual reality...

Eye-tracking technology has become increasingly popular in studying consumer behavior and decision-making as a part of the marketing research area. The paper highlights the importance of eye tracking in the study of consumer behavior including the use of eye tracking in virtual reality...