The household spending of Pakistani consumers on sustainable food consumption has continued to remain low. Hence, the present study used the goal-framing theory to explore the consumer's motivational factors that derive sustainable consumption of organic food. Drawing on survey data of 488...

This research explores the relationship between green human resource management (HR) practices and organizational agility in the context of international organizations based in Karachi, Pakistan, during the COVID-19 pandemic. Drawing upon previous research and theories, the study investigates...

Global-scale energy use has contributed to worldwide environmental issues, including climate change, global warming, and air and haze pollution. Home appliances are commonly used products that consume a lot of energy. This study aims to empirically assess the factors that lead to...

Purpose: The purpose of this study is to empirically evaluate the antecedents of consumers’ purchase intention of energy-efficient home appliances. Design/methodology/approach: A self-administered questionnaire has been used to gather data from the targeted representatives of the population....

Purpose: The purpose of this study is to develop a theoretical framework of consumers’ purchase intention of energy efficient home appliances. Design/methodology/approach: Non-probability quota based on age and education and purposive sampling technique have been used to assess data collected...

Purpose: The purpose of this research paper is to predict sustainability-driven entrepreneurship intention among university students in the developing market (Pakistan). Design/methodology/approach: The target population of this study was university students in Pakistan. According to UNDP...

The household spending of Pakistani consumers on sustainable food consumption has continued to remain low. Hence, the present study used the goal-framing theory to explore the consumer's motivational factors that derive sustainable consumption of organic food. Drawing on survey data of 488...

Purpose: Consumer's environmental awareness and friendliness have been growing, and consumers are increasingly concerned about the impact of hotel operations on the environment. This study evaluated the effect of green practices on the customer's green word-of-mouth (GWOM) intention for hotels...

This research paper investigates different factors that affect Consumer Preference in Airline Industry. Nine Factors were considered for the research. Overall Consumer Satisfaction was dependent variable and rest nine was independent variables. Multiple Regression tool was selected for analysis...