The current period is one full of unforeseen changes. A major problem for most Slovak businesses, as well as foreign companies finding themselves in a difficult and turbulent business environment, is the difficulty to find good quality employees. Even after they found them, it is difficult to...

Corporate Design is the most visible Instrument of the Corporate Identity. Besides it Corporate Identity affects the Corporate Image also with the Corporate Communication and with the Corporate Behavior. Despite of its Name, delimit it to Usage in the Commerce Sphere, the Corporate Design is...

Following the outbreak of global economic crisis, firms have had to realize that competitive advantage is one of the tools to ensure their long-term success in the market and that it also helps to eliminate the impacts of such crisis. Enterprises are, as a result of crisis, forced to find new...

The “Bore Out” term appeared first time in March 2007. This time, Swiss corporate consultants Philippe Rothlin and Peter R. Werder published the book called “Diagnosis Bore Out!”. The Bore Out Syndrome can be defined as a long-term employee stress resulted from the overworking...

Pojem konkurenčná výhoda, o ktorej priamo alebo nepriamo hovorí mnoho literárnych zdrojov o podnikaní alebo fungovaní ekonomiky, je pre mnohých známym pojmom. Vymedzenie pojmu konkurenčná výhoda sa však niekedy odlišuje. Môžeme ju pochopiť len vtedy, ak sa na konkurenčnú...

Competitive advantage is a key precondition for setting up a successful business and the foundation stone for establishing oneself on the market and increasing one’s market share, which leads companies towards becoming profitable. Permanent and fast changes in the turbulent entrepreneurial...

The idea of leadership has fascinated people for centuries. Leadership, or leading, is an asocial process, where the leader is seeking for voluntary participation of the subordinated, thus striving to achieve the company's objectives. Leadership clearly proves to be more than exercising power...

At present, in a dynamic and continuously changing, complex and competitive entrepreneurial environment, human resources management is a fairly important aspect. It is considered an essential and preferred quality in each manager. Leadership is a relatively independent function of management; it...

The concept of competitive advantage is well-known for many of us and a number of literary resources focused on entrepreneurship and functioning of economies deal with it, either directly or indirectly. The understanding of the term competitive advantage though sometimes varies. One can only...

Corporate identity, which has been in the middle of interest of practice for almost 40 years, is still a very important instrument in the field of Marketing and Management despite the currently unfavourable economic situation. Although consumers are checking prices the further the more, brand...