Raza, Syed Ali; Jawaid, Syed Tehseen; Hassan, Ayesha - In: Qualitative Research in Financial Markets 7 (2015) January, pp. 24-36
Purpose - This study aims to determine the effects of service quality dimensions on customer satisfaction in Pakistan by using the SERVQUAL model. Design/methodology/approach –A survey research questionnaire of 30 items has been adopted, and the data of 400 respondents were collected from the...