Benedikt Frey, Carl; Ansar, Atif; Wunsch-Vincent, Sacha - Economics and Statistics Division, Word Intellectual … - 2014
organization, and/or their products. The demand for trademarks has thus grown substantially. Mirroring this trend, “Markets for …. Trademarks and brands are increasingly the object of commercial transactions; they can be purchased, franchised or licensed. The …