Gupta, Sumeet; Goh, Mark; Desouza, Robert; Garg, Miti - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 5, pp. 773-792
Purpose – Free trade agreements have been employed, either unilaterally or as a bloc, as an instrument to overcome the inefficiencies in trade brought about by the prevailing barriers and regulatory measures. During the tenth summit the leaders of Association of Southeast Asian Nations (ASEAN)...